Hi everyone,
If you are working and promoting the products or business on Google Adwords, the Quality Score (QS) is a must for you to learn and know. Today, I am going to share you an interesting article written by Amit Mehta. You will discover and learn how to deal with Google's QS policy here.
Here is the article:
"Just when I thought I had the Google Quality Score cracked I discovered another layer of complexity!?!
Here's the deal: I launched a new ppc campaign where I'm sending traffic to a site that my team has quietly been building up for some time now. This site has 100s of articles, PR, age, history, laser targeted landing pages with highly relevant content, the works!
Now I first launched this campaign on a new Google Account that I had started earlier this year. When I launched this campaign I was shocked to discover that most of my keywords were disabled with an OK to Poor quality score?!?
Now here's the kicker: I paused this campaign, and launched it on my main Google account (one I’ve had since I've started), and ALL MY KEYWORDS BECOME ACTIVE. In fact, my quality score was Great and my min bids were all between 0.03-0.05!?!
So what happened? Honestly, at this point I’m not completely sure, but I have some theories:
Account History : My main Google account has considerable more history than the original Google account I had launched my campaign on.
Campaign/Keyword History : The new campaign I had launched was actually an upgraded version of a small existing campaign I had been running on my main account. So my site, and some of my keywords had some previous history on my main account. (Btw, I frequently start a small scale campaign for a niche or affiliate offer to test it out, before I go all out.)
Morale of the Story
Your account & campaign history seems to have quit a bit of weight on not just how much you'll pay per click but ALSO your minimum bids.
Build up one Google account as much as you can, and if you hit the keywords limit and have cut out all the junk keywords from your account, call up Google and ask for an account increase.
You want to use the same account for as long as possible before you start a new one.
Just like a well aged domain name, having a well aged Google account is PRICELESS.
Okay, wow!
I've been doing some more testing and I've decided I'm moving ALL of my campaigns to my main account.
Here's what I found, a campaign that we launched about a month ago on my second Google account (the culprit) was getting killed in terms of QS, even though my team had build a substantial site, following all of Google’s landing page QS guidelines.
What's worst is that we had to pay around 0.50 a click just to get decent ad placement on search. Which was NUTS, considering on my main Google account I was promoting a different product but in the same general niche, and my CPC was considerably less.
After I discovered (my last post) my account history on my main Google account was giving me an excellent quality score, I moved a part of my above campaign over to my main account just to see what would happen.
I not only noticed that my min bids went from 0.15-0.30 down to 0.05-0.10, I also noticed that my ad positions were WAY higher for the same Max CPC.
I know, I wrote a whole post about how your ad position is only effected by CTRx(bid price)x(ad history). Actually a famous Adwords guru (who’s name I will not mention) told me this.
Now I have to admit, I was wrong dead wrong about this point. YES, your quality score DOES effect your ad position AND your min bids.
How much does your quality score (in this case account quality score), effect your ad position and average CPC?
Just to give you an idea one of the adgroups that I was paying 0.68/click for position 4 on my second account, I paid 0.59/click for on my first account for position 1.
Overall, on my main Google account my CPC for this campaign, on search, went from 0.47/click to 0.30/click!?!
Now I know this may sound very discouraging to a lot of newbies out there. The fact is the more account history you have : the better your QS, the lower your min bids, and the lower you pay per click.
Can you just image the ridiculously unfair advantage I have over a newbie trying to compete with me in the above market.
0.47/click vs 0.30/click?
I should say I make this market profitable paying 0.47/click, but at 0.30/click I can DOMINATE.
If you are a newbie keep this in mind:
This game gets easier and easier the longer you play it. Play Adwords game over an extended period of time and build up your history on ONE Google account.
The longer you play the game the better you get at it and the easier Google makes it for you.
So stay persistent! "
Final thoughts, the QS is the most important element you have to know and learn how to improve it. From my perspective, Google focus extensively on the landing page for calculating the QS. Thus, I would highly recommend you to make your keywords, ad-copy and landing page relevancy as much as possible. The more relevancy you have, the better it is! Also, I would love recommend you to focus on the landing page. You should pay attention on the conversion rate of your landing page rather than anything in the Adwords campaign. The higher conversion rate you have, the more profits you earn.
Learn more secrets of how to success in PPC online advertising and become a wealthy affiliate millionaire. You will learn great tips, inside secrets and workable techniques on PPC online advertising, particularly Adwords, every singly month. Also, you will discover and learn monthly up-to-date affiliate information, top profitable recommended online affiliate marketing programs, do effective research, improve continuously your home based affiliate business, learn how to make big money online from home over $5,000 a day and participant with other successful affiliate marketing entrepreneurs. You will discover great tips on internet affiliate marketing for your highly successful. Also, you will save your time and money for your trial & error.
Please feel free to share you tips & tricks to improve your QS. I'm happy to hear from you and willing to discuss with you. :)
Happy Thanksgiving,
zMillionDollars
Labels: home based affiliate business, home based internet marketing business, pay per click search engine marketing
Hi everyone,
Today, I'm going to share you 8 alternative great pay per click (PPC) search engines beyond Google Adwords, Yahoo Search Marketing (YSM), MSNAdCenter and Ask.com. The article today is written by Loren Baker. He reveals 8 great paid search engines besides the above ppc search engines. If you are looking for an alternative way to expand your profitable campaigns or you need new approaches to reach wider range of potential customers, the following great paid search engines could be your choice. You can boost your profits by expanding your campaigns to those 8 great ppc search engines. As an affiliate, it is absolutely great idea to drive more high quality traffic to your affiliate website. The more targeted & relevancy traffic is, the more possibility for you to convert to buyers!
Here are the 8 great ppc search engines:
"Here is a list of eight great paid search engines that could help you grow your business and reach a broader clientele.
1. MIVA is a growing and often underrated search engine. They distribute their ads over two networks: the MIVA Precision Network, which concentrates on specific business categories, and the MIVA Core Network which is predominantly content sites. Their minimum CPC is .10 cents, and they have a $25.00 new account minimum. Miva also owns SearchFeed, so they also may be able to set you up with a similar account there. Miva has an Alexa ranking under 10,000, thus they are heavily trafficked and offer a solid reach.
2. FaceBook Ads, previously known as FaceBook Flyers, is an exciting opportunity to reach a large demographic. The PPC marketplace is a fairly new endeavour for FaceBook. However, they are coming out of the gates with a powerful reach and affordable rates. FaceBook ads is offering CPC or CPM pricing structures, and it offers highly customizable targeting by age, gender, location, interests, and more.
3. Looksmart is another solid choice for your PPC dollars. They proclaim a 70% reach to all Internet users via their distribution partners, such as Lycos.com, Excite.com, CNET, Cox Interactive and more. Yes, they’ve sold off their article publication arm, but perhaps in a moe to focus on paid search. Looksmart is also known to have great customer service and an easy to use account management system.
4. GoClick may not be the most attractive search engine, as it does not have the web 2.0 appearance one may expect from a search engine trying to make a name for itself. However, what they do have is quality traffic at low prices. In fact, goClick is known to possess favorable results, boasting strong customer loyalty. If you look at customer retention as a means of determining success, goClick is highly successful.
5. Superpages, that’s right, Verizon’s local search arm is an absolute must for any brick and mortar business looking to drive relevant search traffic. It’s cost per click can be a little high, dependent upon your geo-location and business niche, but the traffic is interested and ready to buy, and leads can be driven via click thru or pay per call - which is perfect for some restaurants and local services.
6. Search123.com, a Valueclick company, has been involved in the PPC marketplace since its inception in October of 2000. Search123 derives its traffic from hundreds of content sites, and they do deliver a consistently high level of traffic at considerably low CPC prices. There are no set up fees to test this network, although they do have a $50.00 minimum funding balance.
7. MySpace SelfServe Ads – coming soon! MySpace has been quoted as releasing the following statement at a recent Ad: Tech conference regarding SelfServe by MySpace, "an advertising network for display ads. The new tool will enable users to select from a number of ad targeting factors, such as geographic, demographic, and various user interest categories. The service will be ready for use by early 2008. The minimum advertisement purchase size is $10; pricing will be based on a click to the advertiser’s profile and will be auction-based once it gets going."
8. 7Search : Frank Watson (AussieWebmaster) of FXCM loves 7Search and raves about the ROI and conversions 7Search provides, especially in the financial sector. Give them a try as their low $25 account start up and no minimum bid should be reason enough to investigate. "
Final thoughts, I strongly believe that if you are truly serious about ppc search engine marketing, those alternative paid search engines would be your alternative ways to expand your business. With those search engines, you are in the great position to drive more high quality and relevancy traffic to your website. However, I would like you to focus on how well your website can convert visitors into buyers. The more conversion rate you have, the more money you earn!
Learn More Super Affiliate Strategies of how to become a wealthy affiliate millionaire. You will step-by-step system to ensure that you can build up the super rich affiliate business, a lot of libraries containing real case studies, expert interview's reports, tutorials and great proactive forums. It is an ultimate resource for all affiliate marketers even you have many experiences in the affiliate marketing. The affiliate classroom is still a great place for all affiliate marketers who are looking for how to build up the real super profitable affiliate business step-by-step and how to choose niche profitable market and affiliate programs.
Learn Super Affiliate Marketing Techniques on Video from Ewen Chia's new brand video sets to discover top inside tips, techniques and secrets of how to make money over $100,000 within 7 days through your home base internet business affiliate marketing. You will learn affiliate marketing from one of the best affiliate teachers in the world. You will discover great 15 affiliate traffic tactics, which drive laser-targeted & high quality traffic to your affiliate website, like crazy. Also, you will learn how to become an outstanding among your competitors through 7 simple strategies. Finally, you will earn money every single month while you learn affiliate marketing from him.
Please feel free to share you ideas. I'm happy to hear from you. :)
Have a nice day,
zMillionDollars
Labels: home based affiliate business, home based internet marketing business, pay per click search engine marketing
Well, I am going to share you a great article related to the blog submission directories. There are many blog directories for you to submit your blogs. However, in this post, you will discover 20 essential blog directories to submit your blog. Submitting your blogs is one of the significant paths of your success in spreading out your blogs to the world.
Here is the directories given by Loren Baker:
"1. Best of the Web Blog Search La Crem de la Crem, Best of the Web’s Blog Directory is very selective and only lists aged and valuable blogs. A link from here is majestic and well deserved.
2. EatonWeb Blog Directory is a real jewel with many aged inbound links and a blog rating system. You may have to pay a fee for your blog to be reviewed, but like Yahoo, the review fee is well worth the few dollars.
3. Blog Hub offers a drop down category and member blog list. With its “new blogger” list and hot topics, Blog Hub is a great directory to list your site.
4. Upon visiting Bloggernity, you find a crisp, clean, and easy to navigate site. Scrolling down, you find the new blogs. As there is little advertising on the home page, it is pleasant to the eye of the reader as well.
5. Blogarama has an impressive listing of over 65,000 blogs. The site is well designed and follows the same content categories as many other sites.
6. One of the most selective Blog Directories on the web (and Wordpress powered), Blog Search Engine is owned by Performancing’s parent company and serves search results powered by IceRocket.
7. Blog Catalog features a vast directory of categories, from academic to writing, while offering the ability to search by country, language, or user. It has a no frills design, but offers convenient member access through simple blog registration.
8. Globe of Blogs has too many features to list. In order to be listed on the site, the blog must not be commercial. The site may appear to be busy, but I like the features of being able to search by title, author, or subject. Narrowing the search becomes easier on this blog.
9. The ultimate directory of British blogs connotes all things British. It is not directed by location, but by the culture! It is asked that bloggers be genuinely “britished.” Being listed in this blog reaches readers all the way across the pond!
10. Blog Universe is the perfect place to promote your video or podcast themed blog. Its layout is easy to navigate. Although the content is limited, it is an all around good directory site worthy of submission.
11. Bigger Blogs is a relatively new blog directory with only a few blogs registered. The blog is intertwined with a business directory. The blog section is difficult to find, and it is located through a link on the right side of the business directory page. However, the benefit is that the earlier you are accepted on a blog directory, the more exposure your blog will obtain. In addition, a back link is indeed a back link, so this can help with your search engine placement.
12. Bloggeries has the best categories and subcategories home page on the internet. The layout is clear and concise, and readers are able to find what they are looking for in a snap!
13. Bloggapedia has an interesting and eye catching homepage. Readers are easily connected to the top blogs and newest posts. Innovative categories and a colorful design make this blog directory a hit.
14. Spillbean is a well-designed blog directory site with categories such as health, society, internet, and personal. The site is aesthetically pleasing, but there are not many listings yet.
15. Blogging Fusion is a blog with over sixty categories. These categories include photo blogs and family focused blogs. Blogging Fusion has an good amount of blog listings within the directory, and it also has visitor stats available.
16. Blogflux is not only a tool for bloggers, but a directory that has the listings in alphabetic order. The blog listings are organized and clear. It is definitely an effective blog directory in which to be listed.
17. The blogs on the top listings of Bloglisting are fun, colourful, and catch the attention of the reader. Bloglisting displays the page ranking blogs, which is a helpful tool when determining with whom you want to exchange links.
18. Blogio may be a small blog directory with few listings, but it worthy of a submission. Despite its small size, there are quality blogs and a solid ability to search on this site.
19. Blog Explosion claims to be the largest blog promoter on the internet. They have a vast directory but do not seem to have direct links. However, the listing in the directory can still show up in SERP’s, so keep this in mind.
20. Super Blog Directory is a great site that offers tools to posters that others do not. You can see the latest submitted links and blogs on the site, which is a perk that draws traffic into the directory."
Final thoughts, blogging online for promoting your products and services is one of the most popular ways to earn money online, create your own community and establish yourself as expert. You can use blogs as the place where you can share, exchange, announce and give useful information, helpful bonuses and high quality products. The more quality of your products is, the more make money opportunities are!
Learn more about how to earn extra money online with blog through #1 best free advertising strategy online – with zero or no cost. You will discover proven great tips on internet marketing of how to earn extra money online with blog, drive laser-targeted traffic to your blog and much more. Also, you will save your time and money for trial & error with your blogs.
Learn success secrets from other regular people why they can earn over $5 million dollars per year. You will discover real-life success stories in the internet marketing world who success in their career. You will learn top their secrets for their success. Also, you will learn how to create high conversion rate website, worth $5,000, from the expert team.
Labels: home based affiliate business, home based internet marketing business
Well, blogging online is one of the most popular strategies for online entrepreneurs to use for promoting their online business and earn big money. In this post, you will discover and learn how to use blogging to develop the real business online.
Here is the article written by Jack Spirko:
"There are perhaps hundreds of millions of blogs online today and a significant portion are run by businesses and entrepreneurs. These blogs are supposed generate business and leads and opportunities for the companies that run them. I was thinking about this when listening to a recent Trump University Podcast with Lena West who was speaking about Social Media. Lena stated that "a recent study by the University of Florida found that over 50% of business blogs were abandoned with in 1 year or less".
Now, that is a pretty dim statistic isn’t it? What it tells us clearly is the majority of businesses are failing their objective to generate leads because business owners and marketing teams would not be abandoning them otherwise. Can you honestly see a quality source of leads being abandoned?
Conversely here at Franklin Spirko we are consistently getting the majority of leads from our company blog or the personal blogs of our employees. So why is it that many businesses put a lot of effort into blogging and never get any quality leads from them, while others seem to generate leads with ease?
Some would surmise that it is the quality of the content and writing or the activity level and dedication in posting to a blog consistently. While both are important we have seen plenty of well written and active blogs fail to actually generate business for many companies. To me it is more the message and angle of the blog.
Most companies blog 99% about themselves, such as…
"we have this new product bla bla bla"
"we have this special deal yadda yadda"
"we just hired so and so yak, yak yak"
The reality is very few people that read blogs really care about those things and they certainly don’t on their first few visits to your blog. Additionally many companies blog at a very high technical level (many SEO and Marketing Blogs do this), they blog about subjects so complex that the only people that truly understand them are competitors.
So just what is the solution?
First you must understand your audience, you must think about your market, figure out what they care about and blog about those subjects. For instance our blog here focuses on business and marketing efforts in Dallas - Fort Worth. We talk about local events, announce networking opportunities and discuss new things in the business climate in the DFW area.
Sure we talk about Public Relations, Search Marketing and Web Sites but we try to do so at a very easy to follow level and attach them to real world happenings that matter to people in the Dallas area. So if you want your blog to do more for you, then do more for your readers. Talk about what your market cares about from your unique point of view, do that, build your reader base and you may find your new number one source of leads is your company blog."
Final thoughts, blogging online marketing is one of the fastest growing techniques for online entrepreneurs to use for promoting their new products or services. Also, they can use their own blogs to reach wider range of customers. With the great blogs, you are in the great position to reach wider range of highly potential customers.
Learn more about how to earn extra money online with blog through #1 best free advertising strategy online – with zero or no cost. You will discover proven great tips on internet marketing of how to earn extra money online with blog, drive laser-targeted traffic to your blog and much more. Also, you will save your time and money for trial & error with your blogs.
Learn success secrets from other regular people why they can earn over $5 million dollars per year. You will discover real-life success stories in the internet marketing world who success in their career. You will learn top their secrets for their success. Also, you will learn how to create high conversion rate website, worth $5,000, from the expert team.
Labels: home based affiliate business, home based internet marketing business
Today, I just drop by the googlelady website, and I find a great article for advertising on Google Adwords. There are useful and practical Adwords tips for you to take action on your Adwords campaign. With those killer Adwords tips, I believe that you can improve the Quality Score (QS) and the click through rate (CTR) definitely. However, as my extensively experiences, I found that there are many changes for advertising on Google Adwords, such as duplicated URLs policy and landing page quality score.
Here are the Adwords tips you should not miss for any reasons:
"The higher up the search ladder you go, the more potential clicks you will receive since the searcher will see your ad first. This creates an upward spiral which if you can get on the right side of with relevant ad copy from the beginning, you’ll end up paying less per click, and getting more clicks on your ad for the same daily budget.
Click Thru Rate is one of the determining factors to quality score, and hence the success of your campaign. As you can tell by now, writing the best and most relevant ad copy to achieve such high clicks is key. The most important part of writing a good Google Adwords ad is the headline.
The most important part of your Google Adwords ad copy is the headline. A poor headline can make or break an adwords campaign and leave you way out of pocket. Five times as many people read the headline than they do the description lines and display URL, so unless your headline captures the browser, your adwords ad won't get clicked on.
The simplest way to write headlines is to include the keyword in the headline every time.
When you know every adwords tips and how adwords works you may ask "How the hell I can write a successful ads that clicks and make a sale". That is one of the most important factors in Adwords, having a good headline that clicks and the most difficult one (for me at least!). Testing and researching over the net I have found many good tips that most affiliate marketers will not reveal.
1. Use questions that arouse curiosity or interest. For instance, you can say Want to make $10,000 in one hour?
2. You can also offer instructions.. Cure the cold in five simple steps, or How to keep your PC virus clean, would be interesting.
3. Tell a story. There's nothing better to spark interest than to appeal to your audience's sympathy or empathy. Tell them a story like How I made $10,000 in one hour, or I lost 50 pounds in two weeks.
4. Divulge information. Claim something that only you know, such as The Mystery of Google AdWords. People will notice this, especially if they want to learn more about what you have to offer.
5. Claim unbelievable stuff! People will be intrigued with Make $10,000 in one hour or Keep thin without exercise. You can make it as absurd and unbelievable as possible, and people will surely notice!
6. Create (and maintain) trust. The web is all about trust these days. Recommended by the Queen, would be good.
7. Compare People love to go for what's better. You can say cheaper than Wal Mart or better than Coke. If you are promoting a product that their competition is a big well known company compare it in your ad. For example you are selling a book from a bookstore that is not well-known in the market compare it saying something like this: Amazon vs X name, and say in a few words the one key comparison why x-name is better than amazon
8. The Three Dots: Mindvalley Labs found this and was the first to publish it. They made a comparison about adding three dots in the final phrase of each ad, and it worked very well. Why it worked so well this method? it naturally tells people that there is more information waiting behind the add.
9. Tiny changes: Small changes can make a huge impact in CTR. Even a word can make your ads to boost in CTR. Again, Mindvalley Labs found this they had the word "Changes" into their ads and they changed to the word "Change" and that tiny change alone resulted in a 180% increase in the Click-Through-Rate.
Mindvalley folks explained why "Change" and "Changes" can cause such a big conversion difference:
The word "changes" insinuates AUTOMATIC change. The word "change" implies the act of doing something yourself. For example, if you were advertising a tool for cleaning for your dog:
"Dog-Clean-O-Matic Washes Your Dog Spotless"
Makes the reader see the machine as an automatic tool. Toss your dog into it and voila - the animal's now spotless. You don’t have to do any dirty work.
On the other hand:
"Dog-Clean-O-Matic: Wash Your Dog Spotless"
Makes it seem like the machine requires YOU to do manual labor. Perhaps it nothing more than a fancy new kind of fur brush.
This distinction is important depending on the product you're selling. In the ad above, we're selling a relaxation CD: perhaps this is why the word "Change" relates better to the audience. They want to be in control when they go through this relaxation process. The word "changes" perhaps implies something where the participant losed control - as in hypnosis. It could be intimidating.
For other ads - in the case of software for example - I have seen the word "changes" work better. This could be because, for software, we want stuff that does the work for us automatically.So try testing both phrases on your ad.
10. The Power of The "Secret" Keyword: One of the power headlines keywords is the word : Secrets and this resulted a huge boost in CTR +200%!
11. "You Need To" a poweful keyword: Another powerfull keyword is “You Need To” it usually makes people clicks less (people don’t like to be ordered) but the convertion is higher because you are visitors what to do. If they want to do it they will click on your ad.
12. Keywords in Different orders: If you have an ad group X and a keyword Y will not always work if you use the headline for the keyword Y. Using other extra keywords in the title will work much better. This testing will show you that the keyword Y is "Meditation Music" and mindsvalley used in the title as well but adding extra keywords in the title "Music for meditation" worked much better and if you analyse it is the same keyword but in diffirent order.
13. Capitalization: This is one of the most important tip and the easiest one. Capitalize every keyword in your ad but do not capitalize the words: "in", "and", "on", and those 2 words like "up", etc… This small but powerfull tip can boost your CTR for 80%.
14. Repetitive keywords: Repeating words in your ads can decrease your CTR and Conversion. In this example (taken from Mindsvalley "again") shows that they repeated two keywords in the same ad, one in the title and one in the description "Start to". Then they changed the title from "Start to" to "Learn to". This tiny change boosted their CTR to +36%. Learn from this that with Google adwords there is no limit to optimize your ad even tiny changes.
15. Think as a Google searcher: Think as one of the visitors that want to search for the keyword that you are advertising. If you are advertising the keyword "Fat loss", what you are willing to find? I assume that something "How to loss fat", so the user wants to learn how they can loss fat. Add in your ads "Learn How…" depends in what kind of services, product or site you are promoting. Keep splitting ads and testing to see which ad will work for you.
16. The Keyword: Free: The free keyword is one of the most powefull keywords that you can add in your ads if it works with what you are advertising. If you are advertising a product, service or site that give you something free is a MUST to add it on the ad, your CTR will boost up for sure.
17. Stay away from "Buy" in headlines: Many adwords advertisers believes in this, putting away the word “Buy” in the headlines. It seems that users automatically put an X in your ad when they see the keyword "buy". In this case is good to add instead of buy, just the company name, product name or service name. For example, if you want to promote a fat loss product which is called XYZ, it will be good to just add XYZ as your headline and in the description line add the scary word "buy".
18. Feel the power of "Download" keyword: Anyone tested the Download keyword in your description or headline? This is a powerfull keyword to add in your ads. Why? The keyword download might give people the idea that they can get something very fast
19. Time, Time & Time: You know that most search engine users are lazy and they want to find what they want as soon as possible. So let’s play with keywords that means times: "Today", "Now",…
20. The Power of "Exposed" Keyword: Adding this little keyword in my headline increased my CTR by 150%. The keyword "Exposed" is a very showy word. I tried this keyword when I am promoting a product review so I add something like this: Product name review Exposed or Product Name Exposed. You can use it in many different ways…
21. Include Targeted Keywords In Your Ad: When you create an ad group, the best practice is to use one or two keywords which are similar so you can add those keywords in your headline and description. Adding the targeted keywords in your ad is one of the most important things you need to do. I always add something like this: "Targetted Keyword" + Powerfull keyword (which some are mentioned above, as free, exposed…).
22. Sell The Benefits: This is another "old" or "classic tip" that most of the e-books recommends, adding benefits and telling the user why your ad is better than your competitors.
23. Remove Common Words: Remove common words, such as "a, an, in, on, it, of", etc. Remove every word that does not absolutely need to be in the ad. Make every word count.
24. Try to stay away from freebies hunters: I mentioned above that is good to have the keyword "Free" but when your product does not offer anything for free. Try to put away the users that wants free stuffs adding the price of the product. You will receive a lower CTR but we are here to make a sale and not just traffic.
25. Call-to-Action Phrases: This is important also depends on which niche you are, that’s why testing is the best thing you can do. Some of the call-to-action phrases: Buy Today (again adding time) - Save 50% - Download Free Trial Now (adding 3 powerfull keywords: download, free and now) - Sale Ends Tomorrow (adding time) - Subscribe - Read - Download Now - Sale Ends Tomorrow . You can see that every step can be mixed with all the tips mentioned above.
26. The Power of "How to" keyword: The keyword: "How to" is another powerfull keyword, in my researchers have shown that using this little keyword can increase your CTR.
27. Including your company name in the headline (bad advice): The idea behind this is that you are repeating your company name in the headline as well as the URL. These ads have nearly zero clickthrough unless you are a well-known brand name (such as Target, Orbitz, Expedia, and so on).
28. Price in case is competitive: If the product that you are advertising is highly competitive in words of price. Add the price in the description of your ad. Sometimes, it works adding the price in the headline after the main keyword that you are bidding.
29. Research your niche advertisers: Another general tip or kind of research to know which ads works. Go to google and put the keyword that you want to advertise. Check who are at the top and see how they wrote their ads save it and after 2 hours or 1 day, check again and see who are at the top again, if there is any new advertiser save it do this for 1-2-3-4 weeks as many as you want (if it is longer, will be better) and if you see that there are ads at the top from day 1 you will conclude that those ads are the most usefull ads and the advertiser is really getting results from them. Take a look at the ad and see what are the "key" points that make this ad a good quality ad, make your ads based on the "key" points of your research (in your market). Clear your cookies and temporarly files every time you want to refresh and do the research.
30. Friendly Competition: If you have a friend, family member, employee.. that is interested in the product you are promoting or a friend that really knows about the product and he search about it. Ask them to write an ad for you and test them. You can possible see that ad looks terrible but test it and you can see the results.
31. Endorsements and Testimonials: These are a powerful form of persuasion. If your product has been written up in a name-brand magazine such as InfoWorld try including that information in your ad: Ranked #1 in Security by InfoWorldâ. This is a very powerful technique for increasing ad clickthrough rates.
Super-Phrases to use for adwords ad-copy headlines!
Astonishing, Instant, Discover, Breakthrough, Critical, No-holds-barred, Unique, Urgent, Unbeatable, Innovative, Incredible, Enhanced, Electrifying, Guaranteed, High-Voltage, Phenomenal, Revealed, Revolutionary, Secrets, Time-Sensitive, Trailblazing, Ingenious, Pioneering, Proven Techniques, Step-By-Step, Unforgettable, In-Depth, Invaluable, Irresistible, Powerful, Shocking, Spectacular, Unlimited, How-to, YOU, Super, Tactics, First, Booming, Amazingly, Appetizing, free, cheap, sale, special offer, time limited offer, tricks, tips, enhance, fact, learn, at last, free shipping"
Final thoughts, those above tips are provend and good to try for your Adwords campaigns. If you are struggling with your Adwords advertising, I strongly recommend you to take those tips into your action. :)
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