PPC Millionaires - Discover How to Optimize Your Content Network Campaign for Maximizing Adwords Profits!
Hi everyone,
Today, I am going to share you a great article written by Geordie Carswell recently. The articles show you how to optimize your content network campaigns for maximizing your adwords profits. You will discover and learn 6 great tips to maximize your adwords profits by using content network feature in Google Adwords. That's a must-to-read article if you are looking for how to increase your profits by using content network.
Here is how to increase profits from content network by Geordie Carswell:
"Earlier this week Google posted possibly the most significantly detailed Inside Adwords post this year regarding "optimizing keywords" for the Content Network. They spilled way more of the beans than I could easily remember them disclosing including these tidbits which I thought deserved some disection:
1. We recommend keeping separate campaigns for advertising on content and search.
This has been debated in the past, primarily due to concern that having duplicate campaigns, one for search and one for content, could split your traffic for great keywords in two different directions, diluting the effectiveness of both campaigns.
2. Create a manageable, targeted keyword list.
Advertisers have found most success on the content network with ad groups of around 15 to 30 keywords.
This is way more keywords than I ever recommend for a search adgroup, but ok sure… This next one is a significant one:
3. Use tightly themed ad groups.
For contextual targeting, we look for pages that match most of the keywords in your ad group. For example, if your ad group has a number of keywords about lilies and tulips, we try to find pages about these two topics together. If you have an ad group with diverse keywords on different themes, it may decrease the number of pages on which your ad is likely to appear. When picking keywords, imagine what keywords would likely appear on the pages that you are trying to target, and create tightly themed ad groups around those keywords.
The first take-away from this is that the ‘theme’ counts. If your keywords could possibly be interpreted as applying to any other niche, you’re going to have to use some pretty good negatives to lower the chance of your ads ending up on irrelevant sites, or worse: not showing up at all.
Second, lots of affiliates are doing CPC site targeted campaigns now, but that last sentence shows that the technique of scraping a high-conversion organic site page for keywords and then building little adgroups around these words can allow you to site-target via normal content network bidding without being subject to the Adsense publishers crappy ad placements for Google’s Site Target text banners (the giant text ads sized the same as regular graphic banners). The more often your ads appear 'inline' on Adsense placement, the better your CTR is going to be.
4. Use duplicate keywords for appropriate ad groups.
To continue the previous example, let's say you were creating a campaign for flowers and had ad groups for lilies, roses and tulips. Unlike search, we would recommend that the general keyword flowers be included in all three ad groups to help establish a floral theme.
The instruction to use duplicate keywords confirms that the content network is now (or maybe always has been) viewed completely independently from Search. There's likely no correlation these days between keywords you use on Search and how they show up on content. It used to be that they just said CTR wasn’t factored in, from this it looks like nothing's related. Good news….lots of new things to try without worrying about an impact on Search.
5. Use ad group level URLs instead of keyword level URLs.
Because no one particular keyword is used to trigger your ads on the content network, keyword level URLs are not relevant. We recommend using ad group level URLs instead.
READ: Match type doesn't matter on content.
6. Build a comprehensive negative keyword list.
The more negative keywords you include on a particular topic, the less likely your ad is to appear on pages that match that topic. If a page is predominately about your negative keywords, while partially about your positive keywords, our system is not likely to show you on that page. If a page is principally about your positive keywords, but mentions a few negative keywords, then your ad may still appear on this page. We recommend that you include multiple negative keywords on topics you would like to avoid.
This goes back to 'themeing'. At the end of the day, they look at the ‘theme’ of your adgroup (as mentioned in the original post, but not here) and the ‘theme’ of the content page. This can make getting relevant placement difficult if your adgroup/keywords are hyper-specific, like variants of a particular theme.
Overall, it's great that Google has shared this much info about how the content network really works. Obviously they're trying to help advertisers improve their ROI on content as the large majority of Adwords advertisers turn the network off entirely. The real winners from all this extra detail though could be the affiliates:)"
Final thoughts, I believe that if you take the above tips to optimize your content network campaigns in Google Adwords, you are in the good position to increase your profits. That's great for all PPC advertisers who are looking for an alternative to earn big money rather than search campaigns.
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Please feel free to share your ideas. I'm happy to hear from you. :)
Regards,
zMillionDollars
Labels: home based affiliate business, pay per click search engine marketing
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