Secrets Revealed to Affiliate Millionaires - Discover Why 235 Hours Worked for Zero Dollars Earned!
Today, I am going to give you an interesting story provided by Rosalind Gardner from NetProfitsToday.com. She posted the interesting story what it is happened with 235 hours worked in the online business for zero dollars earned. You will discover why and how to avoid those mistakes. I strongly believe that learning from other mistakes is one of the critical steps for your success in the future.
Here is Rosalind's post on her blog:
"This morning I came across a reference to Caroline Middlebrook's "Stats & Analysis for October '07″ blog post on Darren Rowse's ProBlogger.net.
In the post, Caroline shows in great detail her blog traffic stats, new RSS subscribers, a breakdown of how she spent her time online during the month and her final earnings for the month.
After reading through her stats and thinking "Wow! Those are awesome results for a 2-month old blog", I was absolutely shocked to learn that after working 235 hours and getting 11,000 visitors to her site (without PPC) during October, only 259 folks signed up for her feed and despite all that effort, she didn’t earn one red cent.
More shocking still is the fact that Caroline left her job in late September to become a full-time Internet marketer / blogger and admits that "I slipped further into debt this month as I will every month until I am bringing in enough money to cover my living expenses." Later in the post she analyzes the areas in which her efforts were misdirected and commits to shifting gears in November.
From the perspective of someone who has been working online for almost 10 years and whose blogs and sites earn 100K+ per month, I’ve listed some suggestions below for those who are tempted to head down the same path as Caroline.
1. Monetize your site! Maybe I'm blind, but despite linking out to a number of different sites, I couldn’t find Adsense or one affiliate link on Caroline’s site.
I recommend monetizing a new site with Google Adsense until you start earning a sufficient income from your product recommendations to warrant its removal.
2. To make money, blog about what you know. Caroline writes very well and shares detailed information along with helpful advice. She is also upfront about the fact that she is 'blogging out loud' as she learns how to make money online.
So far, so good… so what's the problem?
Well, as I see it, Caroline doesn't know her audience. For example, if you had a medical problem, would you seek advice from a student who just started med school 6 weeks ago? NO!! You would go to one or more qualified doctors with experience and follow their recommendations.
Likewise, would you accept a product recommendation for an Internet marketing tool from a blogger who admits to making no money? Probably not until you confirmed its viability with more experienced online marketers whose advice you trust… and they'd earn the commission from the sale.
So, although Caroline's visitors may read her Internet business learning journal with interest, they will probably go elsewhere to buy until she demonstrates success in her pursuit.
Ultimately, when you work to your strengths and start with a topic you know well, you make money faster.
3. Less research, more writing. When point #2 above is heeded, a blogger doesn’t need to spend nearly 50% of their time researching material in order to develop content.
Here's a tip.
Before you sit down at your computer to work, pick your topic for the day and create a bullet list of the most important items you want to cover. Then, before you check your email, the latest Google Alerts or your feedreader, open up your text editor and flesh those points into an article. Only then should you open a browser to surf for more information and statistics if required… not before.
Approaching your content development in that manner will save you hours and hours (even days) of time and ultimately results in more content to monetize.
4. Write to sell. Much of your informational content should be written with a product in mind - i.e. to drive traffic to your product recommendations.
Start with the question, "What product do I want to sell today?" followed by "What problem(s) does that product solve for my readers?". Answer the question(s) in your article and link to your endorsement.
Depending on the nature of the market and my subscribers, anywhere from 20% to 50% of my articles ultimately link to a product recommendation.
5. Avoid time-wasting marketing techniques. I write copious amounts about using pay-per-click search engines and blogging to drive traffic to my (properly monetized) sites as opposed to expounding the virtues of social media marketing.
That's because I've found that compared to PPC and blogging, the latter is a huge and on-going waste of time.
I suppose if I had a free weekend, I could spend it Digging my own articles or trying to make a bunch of MySpace or Facebook 'friends' whose primary objective is to sell me something. (I especially appreciate the ads - a.k.a. 'comments' - that promise to help me 'get rich quick' or sell me 'legal bud' … NOT.)
While I do make time to comment on the occassional blog post that I find interesting, intelligent and unique, I don’t consider blog commenting a marketing technique - unlike the 2362 webmasters who tried to post comments to my blog today.
To me it makes much more sense to spend an hour building a PPC campaign that targets customers with fat wallets who want to buy dating service memberships, travel gear and the other stuff I sell on my affiliate sites, than giving free advice on other webmasters' forums (that what my blog is for) just for the sake of a few backlinks.
Furthermore, that hour invested in a PPC campaign has a long term payoff. I have campaigns and keywords that have been in place since 1999 that just keep sending my sites traffic and resulting in sales.
6. Lastly, do not quit your job… just yet! Not unless you have a rich relative who will support you until your business venture is self-sustaining.
Wait until your sites have more than replaced your current income. Although I too invested anywhere from 50 to 80 hours per week when I started my online business, I quit my job only after my sites were netting 10K per month, which was double my gross earnings as an air traffic controller.
When you quit too soon, you run the risk of making rash business decisions based on desperation and fear rather than knowledge and confidence acquired through experience.
To summarize, although a blogger's primary objective should be to inform and/or entertain his or her readers with quality information, the ultimate goal of any business is to make money. While hobby blogs or journals can be monetized to a certain extent, you have to gain your visitors’ trust if you want to make serious coin."
Final thought, I believe that following to her suggestions will help you in the great position to earn more money. I totally agree with her that you have to avoid waste-time marketing technique. You should find out which marketing techniques work well for you and your business. Once you find it, I highly recommend you to focus on those techiques.
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