PPC Millionaires - Discover and Learnd the Deal with Google's Quality Score!
Hi everyone,
If you are working and promoting the products or business on Google Adwords, the Quality Score (QS) is a must for you to learn and know. Today, I am going to share you an interesting article written by Amit Mehta. You will discover and learn how to deal with Google's QS policy here.
Here is the article:
"Just when I thought I had the Google Quality Score cracked I discovered another layer of complexity!?!
Here's the deal: I launched a new ppc campaign where I'm sending traffic to a site that my team has quietly been building up for some time now. This site has 100s of articles, PR, age, history, laser targeted landing pages with highly relevant content, the works!
Now I first launched this campaign on a new Google Account that I had started earlier this year. When I launched this campaign I was shocked to discover that most of my keywords were disabled with an OK to Poor quality score?!?
Now here's the kicker: I paused this campaign, and launched it on my main Google account (one I’ve had since I've started), and ALL MY KEYWORDS BECOME ACTIVE. In fact, my quality score was Great and my min bids were all between 0.03-0.05!?!
So what happened? Honestly, at this point I’m not completely sure, but I have some theories:
Account History : My main Google account has considerable more history than the original Google account I had launched my campaign on.
Campaign/Keyword History : The new campaign I had launched was actually an upgraded version of a small existing campaign I had been running on my main account. So my site, and some of my keywords had some previous history on my main account. (Btw, I frequently start a small scale campaign for a niche or affiliate offer to test it out, before I go all out.)
Morale of the Story
Your account & campaign history seems to have quit a bit of weight on not just how much you'll pay per click but ALSO your minimum bids.
Build up one Google account as much as you can, and if you hit the keywords limit and have cut out all the junk keywords from your account, call up Google and ask for an account increase.
You want to use the same account for as long as possible before you start a new one.
Just like a well aged domain name, having a well aged Google account is PRICELESS.
Okay, wow!
I've been doing some more testing and I've decided I'm moving ALL of my campaigns to my main account.
Here's what I found, a campaign that we launched about a month ago on my second Google account (the culprit) was getting killed in terms of QS, even though my team had build a substantial site, following all of Google’s landing page QS guidelines.
What's worst is that we had to pay around 0.50 a click just to get decent ad placement on search. Which was NUTS, considering on my main Google account I was promoting a different product but in the same general niche, and my CPC was considerably less.
After I discovered (my last post) my account history on my main Google account was giving me an excellent quality score, I moved a part of my above campaign over to my main account just to see what would happen.
I not only noticed that my min bids went from 0.15-0.30 down to 0.05-0.10, I also noticed that my ad positions were WAY higher for the same Max CPC.
I know, I wrote a whole post about how your ad position is only effected by CTRx(bid price)x(ad history). Actually a famous Adwords guru (who’s name I will not mention) told me this.
Now I have to admit, I was wrong dead wrong about this point. YES, your quality score DOES effect your ad position AND your min bids.
How much does your quality score (in this case account quality score), effect your ad position and average CPC?
Just to give you an idea one of the adgroups that I was paying 0.68/click for position 4 on my second account, I paid 0.59/click for on my first account for position 1.
Overall, on my main Google account my CPC for this campaign, on search, went from 0.47/click to 0.30/click!?!
Now I know this may sound very discouraging to a lot of newbies out there. The fact is the more account history you have : the better your QS, the lower your min bids, and the lower you pay per click.
Can you just image the ridiculously unfair advantage I have over a newbie trying to compete with me in the above market.
0.47/click vs 0.30/click?
I should say I make this market profitable paying 0.47/click, but at 0.30/click I can DOMINATE.
If you are a newbie keep this in mind:
This game gets easier and easier the longer you play it. Play Adwords game over an extended period of time and build up your history on ONE Google account.
The longer you play the game the better you get at it and the easier Google makes it for you.
So stay persistent! "
Final thoughts, the QS is the most important element you have to know and learn how to improve it. From my perspective, Google focus extensively on the landing page for calculating the QS. Thus, I would highly recommend you to make your keywords, ad-copy and landing page relevancy as much as possible. The more relevancy you have, the better it is! Also, I would love recommend you to focus on the landing page. You should pay attention on the conversion rate of your landing page rather than anything in the Adwords campaign. The higher conversion rate you have, the more profits you earn.
Learn more secrets of how to success in PPC online advertising and become a wealthy affiliate millionaire. You will learn great tips, inside secrets and workable techniques on PPC online advertising, particularly Adwords, every singly month. Also, you will discover and learn monthly up-to-date affiliate information, top profitable recommended online affiliate marketing programs, do effective research, improve continuously your home based affiliate business, learn how to make big money online from home over $5,000 a day and participant with other successful affiliate marketing entrepreneurs. You will discover great tips on internet affiliate marketing for your highly successful. Also, you will save your time and money for your trial & error.
Please feel free to share you tips & tricks to improve your QS. I'm happy to hear from you and willing to discuss with you. :)
Happy Thanksgiving,
zMillionDollars
Labels: home based affiliate business, home based internet marketing business, pay per click search engine marketing
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