Saturday, November 03, 2007

Key to Affiliate Marketing Success - Secrets Revealed to Boost Skyrocket Your Profits Online

Well, there is a formula for your success in the affiliate marketing business. I am going to give you an interesting article. It is all about the key to success in the affiliate marketing business and the secrets of repeat affiliate profits. You will discover and learn how to success in the affiliate business step-by-step.

"The keys to affiliate marketing success
If I had to sum up the way to become a success in affiliate marketing in two words, these would be it: trust and authority. Visitors to your website expect to find good information about the topics they are researching. If you're able to provide good content and valuable information to them, you will automatically be perceived as an authority in the subject... and gain their trust.

The key to affiliate marketing success is learning this:

People don't buy from an affiliate site, they buy from YOU!

If you create good will in your visitors, they will trust you and from that trust is where sales are really made. Are you beginning to see the true importance of your website? Your trust is on the line!

Not everyone follows this rule, but my suggestion is that when you are thinking about what programs to join and what products to endorse is... only tell people about products you trust and use. That way, you can really tell them about the product on a first-hand experience.

If you don't do it this way, you could be advertising a really cheesy product that doesn't work. Do this and your image will go down the tubes and the trust that you have built will be lost. I'm pretty sure you know that trust is something that you can only earn once.

A good advertorial site "focuses" on building trust, giving out good information and talking about great products. And it does it in a me-to-you, no-hype, straight-forward manner. If you grasp and understand this concept, you've won half of the affiliate battle! Here it goes again (just in case you didn't get it the first time): People don't buy from an affiliate site, the buy from you!


A few tips for having a great affiliate website

Advertorials don't look like they were coming from an outside source - like a banner ad (which is why banner advertising doesn't work). Banners and outside sources *sell* and people don't like being sold... at least not from a site like yours. If they feel like they are being sold, they will click the back button and you'll have lost them forever.

An advertorial is not a salesletter, don't fall into this trap either. A good advertorial provides good information that encourages your visitors on something that you feel a real passion for. You want to fit the affiliate program (the ad) into the context of what you're doing. If you don't, you're going to sound just like every other affiliate site out there... the ones that don't make any money! And you don't want your site in this category do you?

There is a good rule of thumb for balancing your advertorial website: The 80-20 rule. This means that the content of your website should be at least 80% of valuable information and just 20% (or less) of sales content. This is not an exact rule, but if you follow it, your site will never be out of balance and fall into the ugly-online-mall category. =)

The secret to repeat affiliate profits
Having an in-house opt-in list is one of the most valuable assets any business can have and it is the secret to repeat affiliate profits. You want to start your own list by offering a free ezine or a newsletter... you want to have your visitor's names and e-mail addresses so you can communicate with them constantly and build your trust slowly.

Some people try to do this by offering a free report that is will be sent to the visitor with an autoresponder. This works sometimes, but you don't want the permission to contact visitors only once... you want a full permission to speak with them and become their friend.

Only trough frequent contact with your list is that you will earn their trust. Giving them good information will make them see you as an expert on the subject and this will earn you their trust. Once they trust you as an expert a good percentage of those opt-ins will feel comfortable enough to buy the products you recommend (You are the expert after all).

And if you keep giving them good information and treating them good as your customers, they will repeat-buy the products and services you endorse. And that's where the real value of your business is.

When a user first visits your website she will scan through it for 8-15 seconds. And if your site caught her attention she will stay an average of only 3 to 5 minutes in total... that's not a lot of time you know? Certainly not enough time to earn someone's trust and sell her something.

It is crucial that you get their permission and their email address so you can follow up with them and build credibility. A good way to encourage them to do this is by giving them a freebie (like an e-book or a special report). You should tell them that if they want the free stuff they will get both - the e-book and a free subscription to your newsletter.

Once you have them in the list, contact them periodically to stay fresh in their minds.

Can you see the value of a good list? Your opt-in list is worth gold! If I was to be shut down today and could keep just one thing of my business, I wouldn't keep my site or my product, I'd keep my list! Having it with me can help me start a new business tomorrow and make money with it almost instantly. You can not replace the trust of people with *anything*!

The best service I've found so far to develop and manage an opt-in list is called aweber. Their system lets you easily create a "Subscribe/Unsubscribe" form in your website and manages all the user handling automatically; it also allows you to send email to your lists in text and html formats and all this is done via a very friendly web-interface. I use aweber to handle all my affiliate lists (a single account can handle as many mailing lists and autoresponders as you want).

Once you start developing your own opt-in list, you should always remember something: Give users good value and useful information. Many list owners fall into the mistake of sending only sales messages to their subscribers.

Sales! Sales! SALES! That's all they can think of. Remember that it's their trust you want, not their money. When (and only then) you've earned their trust it is that they'll feel comfortable enough to buy from you... not before.

A few closing words

By now, you know exactly what you should do to build a killer affiliate site with advertorials. This is the only kind of site that will bring you more sales from *any* affiliate program you decide to join. If you follow my advice you will make killer sales even in programs that have thousands of other affiliates... why? Because now you understand what works...

If you are interested in getting even more information about affiliate marketing, please visit the "Affiliate Training" section of this website. In it you will find the 5 most insightful affiliate marketing courses to expand your knowledge and become a super affiliate...."

Final thoughts, the real key to the success in any online business is the consistency. You have to plan your work and work your plan consistency. I strongly believe that consistency will lead you to your success. :)

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Please feel free to share you ideas or comments. I'm happy to hear that. What is your formula for your success in the affiliate marketing business and earn big money online?

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